Harness the Power of Geography
to Navigate the Cookieless World
Half of the internet today can’t be reached by cookies. Campaigns built on 1:1 cookie and mobile-ID based targeting are concentrated in Chrome and Android, and miss out on high value audiences such as Safari and many iOS users.
Double your potential reach vs. cookies by adding advanced geo-targeting to your cookieless advertising toolkit with SugarFree – without having to change any of your existing media partners. SugarFree builds software that makes it easy to integrate 1st and 3rd party datasets to plan & optimize campaigns using geo cohorts, a privacy-safe alternative to 1:1 targeting. Make geography part of your competitive advantage today while preparing for the fully cookieless future of tomorrow using the SugarFree suite of solutions:
Design and compare geo targeting approaches from national to hyper local and everywhere in between. Generate targeted ZIP lists to deploy across nearly any digital media partner including walled gardens.
Fine tune your publisher mix & geo footprint midflight using cookieless optimization tools such as cohort-based reach/frequency management and cluttered pod reporting for CTV.
Easily orchestrate complex ZIP-based matched market experiments, and predict their likelihood of successfully measuring ad lift.